Coffee Shop Innovation Expo logo

26 & 27 NOV 2019

ExCeL LONDON

Edge: Sponsor of Theatre 17

Theatre Hall 17: Sponsored by Nobly POS

    • Tuesday

      speaker

      11.00 - 11.30

      Tom Peacock
      WifiData

      The real benefits of providing free WiFi… and how it’s an untapped gold mine for your business.

      The real benefits of providing free WiFi… and how it’s an untapped gold mine for your business.

      speaker

      11.45 - 12.15

      Harrison Horne, Andrew Younger
      NoblyPOS

      EPOS and business growth: an interactive session

      An interactive session where audience members have the opportunity to open up topics of discussion. This can be particular questions regarding specific features, or highlighting what is important to them. We can then provide our industry experience to present our opinions and insights on the current EPOS market, and how coffee shops can use this to their advantage.

      speaker

      12.30 - 13.00

      Chris Morgan
      water2business

      How SME’s can benefit from the retail water market.

      water2business Service Delivery Manager, Chris Morgan, discusses the current challenges faced by SME’s in taking advantage of the deregulated water market. Chris reveals the benefits of finding the correct retailer who will value their business and provide the customer a contract that delivers service, sustainability and savings.

      speaker

      13.15 - 13.45

      Tom Albertini and Laurie Smith
      J A Kemp

      Brand protection in the hospitality industry; what you need to know

      In the competitive hospitality industry, successfully launching a new venture and building a brand takes real effort. A strong brand can make a huge difference in making you stand out from the competition; but how can you protect it, and how do you avoid objection from others? J A Kemp’s trade mark experts will explain the dos and don’ts when launching a new brand and later exploiting it, and provide other practical advice whatever stage your business is at.

      speaker

      14.00 - 14.30

      Brian d’Souza
      Open Ear

      How Music Affects Your Coffee Shop

      Your coffee shop plays music, but what impact is it having on your customers and how can you use it to create a competitive advantage? There are millions of songs out there, where do you start? Brian d’Souza talks through the range of ways your business can use music, the psychology behind your music selection, music licensing pitfalls and how you can keep your music up to date and on-brand.

      speaker

      14.45 - 15.15

      Jonathon Jones
      Tregothnan

      Why Tea is Hot

      Make more money with the world’s number one drink as it undergoes a transformation. Tea is hotter than ever. Find out why and how you can cash in.

      speaker

      15.30 - 16.00

      Michael Fern
      Edge

      Creating differentiation within a crowded market

      As the UK continues to see new coffee stores opening at a rate of 3 per day, it is crucial to create compelling reasons for customers to visit beyond the simple caffeine fix. Based on his experience of working with the UK’s largest coffee chain Costa Coffee over the past 18 months, Michael Fern, Creative and Strategic Director at Edge will share his insights into defining a methodology to build customer loyalty and advocacy for your brand, to support a sustainable business model fuelled by a shared love of coffee. An insightful presentation with a mixture of theory and case study to show how to bring a brands unique DNA to life.