Tom Albertini and Laurie Smith

J A Kemp

Tom is a partner at J A Kemp, one of the leading patent and trade mark firms in Europe. He has 20 years'' experience in the trade mark profession and a significant track record of advising clients in the hospitality industry, and particularly those in the field of food and drink and related ecommerce.

Laurie is a trade mark attorney at J A Kemp. She works with clients of all sizes and across diverse commercial sectors including food and drink, electronics and financial services. Laurie has particular experience of working with startups and growing businesses to identify the most cost effective ways to protect their business ideas.

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Brand protection in the hospitality industry; what you need to know

In the competitive hospitality industry, successfully launching a new venture and building a brand takes real effort. A strong brand can make a huge difference in making you stand out from the competition; but how can you protect it, and how do you avoid objection from others? J A Kemp’s trade mark experts will explain the dos and don’ts when launching a new brand and later exploiting it, and provide other practical advice whatever stage your business is at.