Anthony Gaskell

Anthony Gaskell helps businesses implement efficient Online Reputation Management (ORM) strategy using the patented technology of, the leading ORM platform. The platform helps businesses capture and enlist the voice of the customer to deliver exceptional customer experience and drive better business performance.

Anthony joined’s UK operation in 2015 after 10 years’ experience as a business development professional. He is a strategic planner with a successful track record of turning business opportunities into an income reality. Together with’s team, he supports leading worldwide companies from 77 industries including hospitality and retail to drive more revenues by putting them in control of their online reputation.

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Why online reputation matters and how to manage it?

In today’s digital marketplace, managing your online reputation is essential. The information that appears about your business online is what stands between all your marketing efforts and increased revenue. This session will focus on how to implement an Online Reputation Management programme to align your online reputation with actual customer satisfaction, improve services delivered and drive more revenues. Key learnings: • Navigating a world of omnipresent online reviews: understanding the start of the customer journey • Gathering feedback from third party data sources to get a full picture of customer sentiment • Using Online Reputation Management to ensure a consistent, accurate and enjoyable customer experience