Exhibiting at the Coffee Shop Innovation

Crucial Sauce Company

The Crucial Sauce Company was founded in 2001, an exciting journey that has seen us expand firstly into the discounters and more recently, the retailers. The key concept of Crucials was to create a quality sauce but maintain value for the customer.
Originally it was favoured by chip shops, but soon people wanted it at home, so we listened to our loyal followers and made our sauce available to the masses. Due to the success in 2008, Crucials expanded the range to 500ml which took the country by storm confirming that the quality and growing popularity of the product. The range at Crucials has grown to over 20 varieties, as well as launching our 2 new flavours Tartare and Kebab House Chilli. In 2017 Crucials was awarded AA grade BRC.

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